Cello Trust

Blockchain-based platform for supply chain traceability

Using blockchain technology, we create an environment where supply chain participants and consumers trust each other

Developed by combining Samsung SDS’ blockchain technology and logistics expertise, Cello Trust ensures tamper-proof, secure information across all stages of a supply chain. This enables businesses to provide secured proof of origin and distribution information to customers. They can incorporate the information in a range of their business activities by integrating Cello Trust with their production/distribution/sales systems as needed.

Features

  • Our blockchain-based Cello Trust creates new values for customers

  • Logistics services and product traceability in one place

    As Cello Trust is integrated with Cello, Samsung SDS logistics platform, Cello customers can experience supply chain traceability as well as logistics services with no need to do additional settings.

  • Blockchain ecosystem neutrality and sustainability

    Cello Trust guarantees neutrality and sustainability of a blockchain ecosystem by having reliable institutions participated in a consensus node of a blockchain.

  • Customized services meeting different customer needs across a supply chain

    You can integrate any part of your supply chain – production, distribution, sales as well as logistics – with Cello Trust. You can also provide additional applications using blockchain data.

  • New service models combining blockchain and other new technologies

    Samsung SDS combines IoT, AI and other advanced technologies with blockchain to suggest a whole range of possibilities of blockchain beyond simple record-keeping.

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Major Services

  • Proof of origin
    By using blockchain to store shipping data such as import/export and customs clearance, Cello Trust proves the origin and distribution journey of your products to consumers and business partners.

  • Proof of shipping status
    We monitor the status of your temperature and humidity-sensitive shipments by attaching IoT devices and give you access to the status data on Cello Trust.

  • Provenance tracking on mobile
    Consumers can check the entire supply chain process of a product by simply scanning a QR code with their mobile device. They can see other product & marketing information as well.

  • Information sharing among supply chain stakeholders
    Cello Trust enables supply chain stakeholders to share information in a quick and efficient way. You can also limit access to the information to a few ones, following the rule agreed in advance.

  • Production/distribution/sales system integration
    You can integrate your system with Cello Trust to work collaboratively with others or create new business models as the blockchain-based platform helps you store whatever process data you need.

  • Streamlined, tamper-proof documentation
    By combining Optical Character Recognition (OCR) with blockchain, we have streamlined documentation process while confirming the authenticity of documents and preventing forgery or alteration.

Use Cases

    • Seafood distribution
      Company A (Korean abalone producers association) is the first in Asia to be certified as sustainable by Aquaculture Stewardship Council (ASC). It has adopted Cello Trust for greater consumer trust about seafood quality as the blockchain-based platform helps enhance transparency about distribution.

    • Import of premium bottled water
      Company B imports premium bottled water from New Zealand. Using Cello Trust, it enables end consumers to see that its products have been transported under safe temperature ranges throughout the entire import process by scanning a QR code.

    • Global distribution of wine products
      Wine importer C uses Cello Trust to enabled consumers to easily check the winery, exporting country and distribution of its wines.
      By integrating with Winegraph that has the largest wine data and user reviews in Korea, Cello Trust enables consumers to find reliable data on mobile.
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    Videos

    Meet Cello Trust, a platform for greater trust among supply chain stakeholders

    Cello Trust is a blockchain-based platform that enables businesses, government institutions and consumers to engage in transactions in a secure and trusted manner.

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    Samsung SDS Smart Logistics helps you grow your business.

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