Samsung SDS Realizes Hyper-Automation Innovation with GPU-Centric AI Cloud

+REAL Summit 2024 held to help corporate customers enhance productivity by applying generative AI to their entire business process
+ Latest AI technology applied to Samsung Cloud Platform with accelerated efforts to create an AI ecosystem by expanding global partnerships
+ FabriX global expansion plans, new FabriX agent features, and Brity Copilot’s next-generation Personal Agent features unveiled

Samsung SDS held REAL Summit 2024 at COEX, Seoul on September 3rd, announcing its commitment to hyper-automation innovation in business tasks using GPU-centric AI cloud.

During REAL Summit 2024, approximately 10,000 people joined the event, including online participants and over 2,500 in-person visitors. They showed keen interest in Samsung SDS’s generative AI service vision.

Approximately 100 corporate customers have adopted Samsung SDS’s generative AI services, including the generative AI platform FabriX and the generative AI-based collaboration solution Brity Copilot, with over 150,000 users.

□ Sungwoo Hwang, the President and CEO of Samsung SDS, envisions a GPU-centric computing era: “We will develop the Samsung Cloud Platform into a GPU-centric AI cloud.”

Last year, Samsung SDS collected 14,417 ideas from its employees on how to apply generative AI. Starting in July of this year, the company adopted generative AI into all its business activities, amounting to seven mega processes and over 4,000 sub-processes. In 2025, generative AI will be applied to over 24% of Samsung SDS business activities, enhancing productivity. The company will share its experience and cases with its customers.

Samsung SDS plans to lead the hyper-automation innovation journey. For this, the company will apply the latest technologies, including LLM Agent Operation System (AIOS) and Language User Interface (LUI), to the Samsung Cloud Platform while creating an AI ecosystem by expanding its global partnerships.

Sungwoo Hwang, the President and CEO of Samsung SDS said during his keynote speech, “We are witnessing changes whereby computer interfaces listen to instructions in natural languages through generative AI, thereby understanding human intentions and can operate accordingly. The Samsung Cloud Platform will evolve into a GPU-centric AI cloud so that corporate customers can leverage such changes with ease.”

□ Keynote speeches by global partners and customers followed. “We will join Samsung SDS’s innovation journey.”

The keynote speeches were attended by major management figures within Samsung SDS’s global partner firms -- Michael Dell (Chairman and CEO of Dell Technologies), Jerry Chen (Head of Global Business Development, Manufacturing & Industrials of NVIDIA), Mark Souza (Corporate Vice President and CTO of Microsoft Asia), and Joe Wilson (Global CTO of Workday).

Additionally, Sun-gi Hong (CDO and Executive Vice President of Samsung Life Insurance) and Bong-wha Jeong (CIO and Managing Director of Paradise Group) presented how they innovated their business activities by leveraging generative AI with Samsung SDS.

Samsung SDS has worked with global partners in various sectors, such as infrastructure (IaaS), platforms (PaaS), and enterprise solutions (SaaS), to offer customized generative AI services, such as FabriX and Brity Copilot.

During the keynote speech, Michael Dell, the Chairman and CEO of Dell Technologies, said, “Samsung SDS and Dell Technologies have collectively been working as partners for decades, and we look forward to continuing this innovation journey with Samsung SDS.”

Jerry Chen, the Head of Global Business Development, Manufacturing & Industrials of NVIDIA, said that he would continue to reinforce collaboration between the Samsung Cloud Platform and NVIDIA for GPU-centric AI cloud.

Mark Souza, the Corporate Vice President and CTO of Microsoft Asia, hoped customers could prosper through Microsoft’s partnership with Samsung SDS. Through the partnership, Samsung SDS will offer Microsoft Azure-based FabriX services as well so that global customers can use FabriX.

Sun-gi Hong, the Executive Vice President of Samsung Life Insurance stated that the company would leverage FabriX in operational efficiency improvement and various financial sectors -- including insurance claim reviews and product comparison -- to enhance customer satisfaction and innovate productivity.

Kae-young Shin, the Vice President and Leader of the Gen. AI Business Team of Samsung SDS introduced new FabriX features. The first was Agent Studio whereby customers can directly generate AI agents that perform tasks on their behalf. Another feature is Multi-Agent, which allows agents generated for different processes to communicate and suggest solutions.

Bong-wha Jeong, the Managing Director of Paradise Group, anticipated that the transformed work journey, along with Brity Copilot, would improve the work efficiency of 3,500 employees across the group’s 18 affiliated companies.

Seong-joong Chang, the Vice President and Leader of the Intelligent Workspace Business Team of Samsung SDS unveiled Personal Agent, a new Brity Copilot feature. Personal Agent is a novel personal secretary service that uses the user’s work data to provide key schedules and business briefings, task recommendations based on priority, real-time multi-lingual interpretations during video conferences, and the handling of tasks through voice commands.

□ Successful cases of generative AI application introduced by customers

In the 27 sessions that fell under four tracks, Samsung SDS’s core competence and application cases were shared. Topics included generative AI, cloud, AI-based data analytics, and enterprise solutions.

Notably, audience members paid close attention to generative AI application cases, such as the introduction of Brity Copilot by Vietnam’s CMC Corporation; the adoption of FabriX by Woongjin for its rental services; and Daesang Wellife’s application of Brity Automation. Additionally, cases about the adoption of the Samsung Cloud Platform by the Rural Development Administration, Korean Air, and LIG Nex1 also garnered attention from participants.

Furthermore, cases of digital transformation in Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Human Capital Management (HCM), conducted in collaboration with global enterprise solution companies such as SAP, o9, and Workday, were introduced as well.

Finally, Samsung SDS operated programs allowing participants to get firsthand experience of the company’s generative AI. Exhibition booths set up by Samsung SDS’s solution partners and subsidiaries (Multicampus, Miracom, S-Core, SECUI, and emro) were also on site.