Pop-ups are no fad — they’ve earned a place as an essential component in many brands’ marketing toolkits. As retailers and brands struggle to differentiate their offerings and stay relevant with omni-channel shoppers, they need to provide captivating shopping experiences, both on and offline, while generating insights that inform smart decision-making down the road.
Learn how Pure Leaf collaborated with Barrows and Samsung SDSA to bring their brand to life for prospective customers. With the goal to trial new products with immediate human-to-human feedback, their week-long connected pop-up shop provided an increase of 193% in units sold from the previous year.
RetailWire and Samsung SDSA invite you to an educational webinar that covers how retailers are learning to address the ever-changing demand of consumers, how the pop-up shop has evolved to become an integral marketing vehicle, and how Pure Leaf’s use of a pop-up shop to effectively drive sales for a new product line
